Delivering the PR goods with HARO

In the PR world, we’re constantly working to score press coverage for our clients. This doesn’t exclusively mean articles about a client, but also having clients featured in articles as a source.

Help A Reporter Out, or HARO, delivers more than 100,000 sources with nearly 30,000 reporters and bloggers. It is currently one of the fastest-growing social media services in North America, attracting thousands of new members each week.

Since the website’s creation in 2008, HARO has facilitated more than 7 million media pitches, marketing and promoting nearly 1,500 brands to the media, small businesses and consumers.

Not only is HARO an effective way to pitch stories and promote businesses, the service is offered at a great value. Basic memberships are free for reporters and sources, and include media opportunities delivered to a source’s email three times a day. Standard, advanced and premium memberships are also available and offer additional features, like alerts for opportunities that meet a subscriber’s keyword preferences and profiles to help journalists identify a subscriber as a source for their story.

For PR professionals, HARO presents our clients with a golden opportunity to gain added visibility and exposure across multiple industries. HARO’s tagline, “Everyone is an expert at something,” also describes how clients (or “sources”) can build reputations as respected thought leaders in their fields.

HARO creator Peter Shankman is recognized for developing new ways of thinking about strategic communications. The former Senior News Editor for America Online knows a thing or two about the stress of being a reporter. As newsrooms shrink and reporters’ jobs become increasingly demanding, HARO has now become the go-to resource for reporters who are looking for sources on deadline.


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